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All ViveLaCar press articles.

TCO

DECEMBER 2020

Always a good choice: the car subscription from ViveLaCar.

The Netflix for the road - that's how car subscription is often referred to. But just as with streaming services, it's worth taking a close look at car subscription offers. Subscriptions make life easier, the monthly instalments are fixed and you can cancel at any time. But there are considerable differences. For whom is a car subscription actually interesting and how do the providers distinguish themselves from each other?

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TCO
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  • Without long delivery times and a tough search: Your own dream car in just a few days
  • .
  • Full cost control: Everything in one price - except refuelling
  • .
  • Unique and fair: If you drive less, you pay less
  • .
  • Live and drive more relaxed: No long-term commitment

The Netflix for the road - that's how car subscription is often referred to. But just as with streaming services, it's worth taking a close look at car subscription offers. Subscriptions make life easier, the monthly instalments are fixed and you can cancel at any time. But there are considerable differences. For whom is a car subscription actually interesting and how do the providers distinguish themselves from each other?

"Mobility that is available at short notice and with maximum flexibility is currently more in demand than ever, and this is available with just a few clicks at ViveLaCar," says Mathias R. Albert, CEO and founder of the car subscription platform ViveLaCar. The reasons why people choose a car subscription are as varied as the offer. "There are many subscribers who currently don't want to use public transport, others need a car temporarily for a project or there are offspring in the family, and still others change jobs or cities and want to see how things go first before buying or leasing a car again for the longer term," the founder knows. "But also difficulties in financing a new vehicle or the high repair risk when buying an older used car make many people decide in favour of a car subscription nowadays," Albert continues.


Not everything that says car subscription on it is also car subscription on it.

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When it comes to defining a car subscription, ViveLaCar in Vienna sets the bar high: "A genuine car subscription fulfils four requirements: There is a large selection of immediately available vehicles for every taste and every purse. Subscribers do not have to specify the term at the start of the subscription. The mileage booked can be adjusted and there are no hidden costs," explains Martin Rada, co-founder and managing director of ViveLaCar in Austria. Only ViveLaCar fulfils these requirements. "Currently, we offer almost 400 different models from 20 brands - and the vehicle can be picked up directly from the regional car dealership or delivered to the doorstep on request."


You can find your dream car in just a few clicks

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In just a few minutes you have found your dream car and booked it online. This is done just as paperless as the collection from the dealer or the delivery. All you need for the subscription request and booking is a driving licence valid in Austria and a fixed residential address in Austria.


Full cost control.

Pay with a clear all-inclusive monthly subscription rate. Only refuelling or electricity for the battery in the case of electric cars is added. The rate is determined by the subscriber, because only ViveLaCar offers six different packages ranging from 200 to 2,500 kilometres (XS to XXL), which can be changed monthly free of charge. Nothing stands in the way of trips abroad. The insurance covers holidays in EU member states. "Those who drive less also pay less, and in the end this benefits our subscribers' wallets and the environment," says Martin Rada.


Keep track: Save time and money with the car subscription.

Car insurance, maintenance, financing, purchase, data protection declarations from the dealer, manufacturer and financial partner: up to ten contracts are associated with the purchase or leasing of a vehicle and the follow-up costs. It is often difficult to keep track of the costs. Insurance is debited quarterly or half-yearly, the instalments for leasing or financing monthly, the vehicle tax annually. In addition, there are costs for maintenance and wear and tear as well as seasonal tyres. ViveLaCar has already calculated all this into the car subscription rate.


ViveLaCar is often cheaper than buying.

This is reflected in attractive subscription rates: If one compares the total costs for a vehicle ("total cost of ownership") with those of a subscription, the conditions for subscribers are almost always more favourable. According to the free ÖAMTC car cost calculator1 , the monthly costs for a Fiat 500 minus operating costs are 429 euros. A comparable vehicle costs only 410 euros in the ViveLaCar subscription in the adequate kilometre package L (1,250 km). Savings: 228 in twelve months. A MINI Clubman currently costs 602 euros in the ViveLaCar subscription. This means that the compact model is 17 euros per month less than the fixed costs calculated by the ÖAMTC minus operating materials. The savings for a Renault Kadjar are even more significant. The SUV is available in the ViveLaCar subscription for 593 euros per month, which is 130 euros cheaper. Calculated over the year, this means a saving of 1,560 euros. In addition to the savings, there is the good feeling of only having to worry about driving. Small car or limousine, van or SUV, petrol, diesel, hybrid or electric - the subscriber determines the make and model. Even the equipment of the desired vehicle is determined at the time of booking. With ViveLaCar, there are no surprises when you pick up your car.
"More and more people and companies want their own car while remaining flexible," Martin Rada sums up. "At least once in a lifetime, a car from ViveLaCar is therefore the right decision."

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Lieferung

DECEMBER 2020

Now safely mobile in your own car: ViveLaCar delivers subscription cars to your home.

In the Corona pandemic, more and more people are discovering the benefits of having their own car on a car subscription. Perfected by ViveLaCar, the car subscription, perfected by ViveLaCar, is based on the idea of using a car for a fixed monthly all-inclusive price and being able to cancel at any time. No down payment, no fixed contract period and all costs are included. Subscribers can also change the monthly kilometre package they have booked at any time and thus quickly save several hundred euros per month if, for example, they simply drive less because of the lockdown or work in the home office. And as of now delivers the car of your choice directly to your door for a symbolic euro!

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Lieferung
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  • Very easy: book 100% digitally and choose from more than 500 models
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  • Totally secure: delivery to your door for only 1 euro
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  • Quite fast: All subscription cars available in a few days

More and more people are discovering the benefits of owning a car on a car subscription in the Corona pandemic. The car subscription perfected by ViveLaCar is based on the idea of using a car for a fixed monthly all-inclusive price and being able to cancel at any time. No down payment, no fixed contract period and all costs are included. Subscribers can also change the booked monthly kilometre package at any time and thus quickly save a few hundred euros per month if, for example, they simply drive less because of lockdown or working in a home office. And from now on, ViveLaCar will deliver the car of your choice directly to your door for a symbolic euro!

ViveLaCar is very easy to use and completely paperless. Within just three minutes, private or commercial subscribers can book their desired car subscription on the www.vivelacar.at platform. All ViveLaCar requires is a valid driving licence and a permanent residential address in Austria, and the subscriber must be at least 21 years old. Payment is made by credit card or SEPA direct debit. The monthly all-inclusive subscription rate already includes everything except refuelling/charging. The subscriber himself determines the rate, because only ViveLaCar offers six different packages ranging from 200 to 2,500 kilometres (XS to XXL), which can be changed monthly free of charge.

For all those who want to avoid buses and trains during the pandemic and still remain flexible, the ViveLaCar car subscription at a fixed monthly all-inclusive price is the quick solution. There are almost 400 models from 20 brands to choose from, and ViveLaCar can also deliver any vehicle to your doorstep within a week - professionally disinfected, of course.

By the way: In your own car, there is no obligation to wear a mouth-nose covering...

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Lockdown

NOVEMBER 2020

ViveLaCar during lockdown in the car dealership. Subscribers benefit from temporary mobility.

The second lockdown due to the COVID 19 pandemic hits the Austrian car trade hard. Until further notice the doors of car dealerships are closed for Public traffic blocked. But with the ViveLaCar car subscription, business continues.

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Lockdown
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  • Another lockdown brings automobile sales to a standstill, while the car subscription of ViveLaCar allows unlimited individual mobility
  • In a few clicks online to your dream car - as long and with as many kilometers as one would like
  • Innovative offer fully in line with the trend of the times - free delivery

The second lockdown due to the COVID 19 pandemic hits the Austrian car trade hard. Until further notice the doors of car dealerships are closed for Public traffic blocked. But with the ViveLaCar car subscription, business continues.

ViveLaCar brings brand dealers and subscribers together on its platform. The process is simple, secure and paperless for both parties. Subscribers can obtain their dream car with just a few clicks at www.vivelacar.at. The monthly all-inclusive price includes all fixed costs - except for refuelling or charging the battery of electric cars. ViveLaCar delivers the car directly to your front door within a week, even during the lockdown - taking into account the required distance and hygiene rules. This service is free of charge for customers in lockdown until December 6, 2020.

"We are also able to accommodate a temporary need for a car of your own. Even die-hard public transport drivers currently prefer to use their own car and can get rid of it just as quickly as they have subscribed to it. No leasing can keep up there and buying is for the typical Abo customer anyway no topic , so Martin Rada, CO-founder and managing director ViveLaCar Vienna GmbH. "With ViveLaCar the car adapts to life and not the other way around".

The advantages for the dealer are obvious: From the intelligent interface over a careful credit assessment up to targeted marketing, insurance and collection, the dealer profits with ViveLaCar from the professional handling of a well established car subscription. Whether new cars, day registrations or young used cars up to two years old: Only what is already available at the brand dealer is used. In this way, dealers avoid unnecessary downtime, because every unused car costs money - every day. With ViveLaCar, dealers can convert standing costs into income.

New brand dealers are welcome to join the ViveLaCar community. Thus constantly the existence at most different marks extends itself. Interested brand dealers can contact us at info@vivelacar.at.


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Medienkampagne

OCTOBER 2020

ViveLaCar with a big entrance:
Strong media campaign shows how easy mobility is today.

With a large-scale media campaign on TV, ViveLaCar in Austria presents how easy mobility can be. In addition, the car subscription start-up is presenting itself in a new look: the completely revised corporate identity and website are an expression of the company's dynamic development and international ambitions.

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Medienkampagne
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  • ">span>The car subscription will be big on TV with ViveLaCar
  • ">span> Brand and platform for car subscription in a new look
  • More intuitive for customers, even more powerful for dealers

With a large-scale media campaign on TV, ViveLaCar in Austria presents how easy mobility can be. In addition, the car subscription start-up is presenting itself in a new look: the completely revised corporate identity and website are an expression of the company's dynamic development and international ambitions. ViveLaCar will also become even more attractive for brand dealers and subscribers.

From now on the spots with the distinctive fanfare at the beginning will be shown on TV. With this first large-scale campaign ViveLaCar introduces itself to a large audience in Austria. The commercials are mostly shown in prime time on well-known TV stations and explain how easy it is to use your own car on a subscription basis, including premium insurance protection from Wiener Städtische.

The spot is available at the following link: Presse.

Accordingly it is worthwhile itself for mark dealers to become now with ViveLaCar the offerer of car subscription - free of charge and without risk. The ViveLaCar car subscription platform now offers vehicles from around 60 brand dealers in Austria - and the number is growing daily. "We are very pleased about the ever-increasing interest in the trade," says Martin Rada, Co-Founder and Managing Director of ViveLaCar Austria and Switzerland, "our partners are realizing that ViveLaCar enables them to use a new sales channel very quickly and easily. At present, more than 400 different models from 18 brands are available in Austria for flexible subscription use. These are immediately available to subscribers.

From now on, the entire brand presence is as simple and unique as the ViveLaCar offer. Choose. Book. Drive off. With ViveLaCar the user is directly mobile. This symbolizes the new corporate identity. The enterprise sets immediately on a simple and modern picture language, which is integrated with the Logo directly into the word mark.

The letter "i", divided into three strokes, becomes a lane marker, the "V" spurs facing the "i" form the left and right edges of the road.

At the same time the website presents itself in a completely new look. New additional functions have also been added. "The migration to the new platform is almost complete. This will make it even easier for our retail partners to upload vehicles and control the offer via the dealer's own login," explains Stefan Neumann, CIO of ViveLaCar. "The new design of the website, the optimized Customer Journey, numerous SEO measures and optimized performance make us even more powerful," Neumann continues. The feedback from customers is equally positive. They are pleased about an even more intuitive selection and booking of vehicles.

MediaTel, an advertising and communications agency specializing in the automotive sector, is responsible for the conception and creation of the new brand image and the TV spot. The new campaign was developed by CEO Mathias R. Albert, Florine von Caprivi as CRO and Stephan Lützenkirchen as head of communications.


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ATC

OCTOBER 2020

Flexibility in play, flexibility in life: ViveLaCar makes the new ATC Academy mobile.

Maximum flexibility in the game, maximum flexibility in life: ViveLaCar supports the newly created ATC Academy in Traiskirchen. On the occasion of the opening of the new top training facility for young Austrian tennis players as well as inclusion projects for people with disabilities became a vehicle to the association today "ATC - Friends of Austrian Tennis" presented.

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ATC
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  • New tennis performance center opened
  • Auto-Abo brings tennis talent forward

Maximum flexibility in play, maximum flexibility in life: ViveLaCar supports the newly created ATC Academy in Traiskirchen. On the occasion of the opening of the new top training facility for young Austrian tennis players and inclusion projects for people with disabilities, a vehicle was handed over to the association “ATC - Friends of Austrian Tennis” today.

“With the ATC Tennis Academy we create the perfect framework to prepare tennis talent for a successful future - in sport, but also in life. For both, flexibility is an important prerequisite for success today. We are therefore very happy to have ViveLaCar at our side as a strong partner, ”said ATC Sports Director Wolfgang Thiem. “The young company stands for maximum flexibility with an innovative car subscription. In addition, we are united by the aspiration to come forward with new ideas and change the world: we with the academy are the tennis world and ViveLaCar are the automotive world. Having your own car when you need it and not having it when you don't need it. That fits the life of a tennis professional. We are on the road for many months of the year and do not need our own car. But when we are here in Austria and train at the ATC Academy, our talents and trainers can book a car at ViveLaCar, get it immediately and use it for as long as they want. That suits us and that fits in with the times."

With the ViveLaCar car subscription, the focus is on using instead of owning. Because the subscription includes all costs except for refueling. The subscriber doesn't have to worry about taxes and insurance, badges and seasonal tires any more than he does about paperwork. The subscription is booked and managed purely digitally. Subscribers choose www.vivelacar.at entirely on the platform simply one of currently 400 vehicle models from 15 car brands. ViveLaCar does not have its own vehicle stock, but makes the stock of brand dealers mobile.

Austrian tennis ace Dominic Thiem is enthusiastic about the ViveLaCar concept. “I think it's very good when new ideas come up that make life easier. ViveLaCar is a great idea: I am delighted that the ATC Academy is bringing this concept to tennis with ViveLaCar ”, so the current number three in the ATP world rankings.

"We look forward to the new partnership and to accompany the association 'ATC - Friends of Austrian Tennis' with individual and flexible mobility, as it has to be today", says Martin Rada, co-founder and managing director of ViveLaCar Austria.

The ViveLaCar concept only knows winners: Subscribers benefit from maximum flexibility when it comes to their own car, because the subscription has no fixed term and can be canceled at any time. In addition, the freely selectable kilometer package and thus the rate can be adjusted monthly. For branded retailers, the car subscription in Austria opens up a new sales channel and with ViveLaCar, manufacturers can ideally offer new models and technologies, such as currently electric mobility, for testing. Around 70 branded retailers in Austria are currently registered as partners of the platform. The 100 mark should be exceeded soon. The number of vehicles is expected to double in the near future and the number of brands on offer is to be increased to 25.


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Martin Rada

SEPTEMBER 2020

Futurologist and trend researcher Tristan Horx: "New concepts are needed for the mobility of the future".

Futurologist and trend researcher Tristan Horx: "New concepts are needed for the mobility of the future" ViveLaCar got off to a successful start with its innovative car subscription offer in Austria and is expanding its activities continuously off. In cooperation with the Viennese start-up, BMW Austria is launching its MINI subscription today.

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Zukunfts- und Trendforscher Tristan Horx
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  • Demand for flexible mobility is increasing continuously
  • Car subscription platform ViveLaCar expands offer in Austria
  • BMW Group starts MINI subscription in cooperation with ViveLaCar

ViveLaCar got off to a successful start with its innovative car subscription offer in Austria and is continuously expanding its activities. In cooperation with the Viennese start-up, BMW Austria is launching its MINI subscription today.

“People's need for mobility continues to grow. What is new is the growing variety of forms of mobility that are determined by individual needs, ”said futurologist and trend researcher Tristan Horx at a press breakfast of the mobility service provider in Vienna today. And further: "New concepts are needed for the mobility of the future."

ViveLaCar is right on trend with its range. Corona of all things is causing the demand for flexible forms of individual mobility to skyrocket. Studies have already confirmed that the relationship between people and cars is changing. The unexpected turning point caused by lockdown, economic crisis and home office as well as less rush hour traffic has led to a completely changed usage behavior of motorists worldwide - also in Austria. "People want or have to drive a car, for example because they are a commuter, but less and less want to own a car," says Martin Rada, co-founder and managing director of ViveLaCar Austria and Switzerland. "Even the ecological footprint that a car causes in the garage causes stomach ache for some people."

This is exactly where the ViveLaCar car subscription hits: The focus here is on using instead of owning, and the subscription includes all costs except for refueling. The subscriber doesn't have to worry about taxes and insurance, badges and seasonal tires like paperwork. The subscription is booked and managed purely digitally. Subscribers simply select one of the current 400 vehicle models from 15 car brands on the www.vivelacar.at platform. "ViveLaCar does not have its own vehicle stock, but makes the stock of branded dealers mobile", says Mathias R. Albert, Founder and CEO of ViveLaCar. Around 70 branded retailers in Austria are currently registered as partners of the platform. The 100 mark is expected to be exceeded soon. The number of vehicles is to double in the near future, and the number of brands on offer is to be increased to 25.

BMW Group and participating MINI partners are launching a new, innovative all-inclusive offer in Austria today. The new MINI subscription is based on the cooperation with ViveLaCar. “The partnership with ViveLaCar enables us to expand our customer range in the shortest possible time. With the new subscription model, we want to open up an additional sales channel for our MINI partners in Austria. The flexible range and the attractive selection of vehicles offer ideal conditions for offering our cool MINI models to a wide audience, ”says Christian Morawa, Managing Director of BMW Austria GmbH.

The ViveLaCar concept only knows winners: Subscribers benefit from maximum flexibility when it comes to their own car, because the subscription has no fixed term and can be canceled at any time. In addition, the freely selectable kilometer package and thus the rate can be adjusted monthly. The car subscription in Austria opens up a new sales channel for branded retailers, and with ViveLaCar manufacturers can ideally offer new models and technologies, such as the current electric mobility, for testing.

Another reason for the success of ViveLaCar is the all-inclusive price and the associated cost control. If you also include the hidden costs, no leasing or rental car is cheaper. It is worth taking a look at the ÖAMTC calculator.

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Martin Rada

JUNE 2020

Many brands and models, great flexibility: ViveLaCar launches car subscription platform in Austria for all brands.

On July 8, 2020, ViveLaCar will now also launch an open-brand car subscription platform in Austria. After the launch of the brand platform www.Hyundai-Abo.at, the subscription platform for vehicles is now following Authorized brand dealers from Alfa Romeo to Volkswagen. With just a few clicks, the customer can own a car online Book your choice by subscription and pick it up from the brand retailer within a few days.

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Viele Marken und Modelle, große Flexibilität
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  • For every need: From the small Hyundai i10 to Renault, Škoda, VW and Audi
  • Maximum flexibility: adjust the kilometer package monthly, cancel at any time
  • All costs in one price including vehicle insurance from Wiener Städtische
  • No paperwork: 100% digital and with personal service

On July 8, 2020, ViveLaCar will now also launch an open-brand car subscription platform in Austria. After the launch of the brand platform www.Hyundai-Abo.at, the subscription platform for vehicles from authorized brand dealers from Alfa Romeo to Volkswagen follows. With just a few clicks, the customer can book a car of his choice online and pick it up from the brand dealer within a few days. The monthly subscription price includes all costs except for refueling and all vehicles on offer can be picked up immediately. ViveLaCar is showing its new logo for the first time at the go-live of the brand-open car subscription platform in Austria. It will be used in all markets from August.

"We are very happy about the launch of the brand-open platform in Austria and the great interest in the run-up," said Martin Rada, Managing Director of ViveLaCar Austria. “Our goal is to quickly enrich the automotive market in Austria with a wide range of products. At www.vivelacar.at, end and commercial customers can choose their subscription car from over 300 vehicles right from the start. ”Five different kilometer packages are available: from 200 to 2,500 kilometers per month. It couldn't be easier: the subscriber can digitally change the kilometer package monthly at no additional cost, which means that the subscription rate also changes. The monthly price includes all fixed costs except for the refueling - i.e. registration, taxes and fees such as the vignette, insurance, maintenance and wear repairs as well as seasonally appropriate tires. Thus, subscribers benefit not only from a fixed price without surprises, but also from a high level of convenience and enormous time savings. They also remain flexible: unlike leasing, subscribers are not tied to fixed terms. The subscription can be canceled daily with a notice period of just three months - an ideal form of risk-free mobility, especially in uncertain times.

ViveLaCar uses existing vehicles from authorized dealers.

For the start in Austria, ViveLaCar has strong partners at its side. In addition to numerous branded authorized dealers, Wiener Städtische Versicherung is on board, which provides the motor vehicle liability and comprehensive insurance included in the subscription price. “We have been dealing with innovative mobility concepts for years, which is why ViveLaCar with its car subscription fits very well into our strategy. We look forward to a successful and promising cooperation, ”says Doris Wendler, director of the Wiener Städtische Versicherung. Since the beginning of 2020, the Vienna Insurance Group (Wiener Versicherung Gruppe) has been involved in the start-up ViveLaCar alongside Vector Ventures and the state of Baden Württemberg; Wiener Städtische is the new provider's insurance partner in Austria.


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